Job Title: Freelance Growth Marketing & Digital Strategy (E-Learning Focus)
Work Type: Freelance (Remote – Based in Egypt)
Company Location: Engosoft – Nasr City
Reports to: CEO
Job Summary
Engosoft-based e-learning company, is looking for a talented and results-driven Freelance Growth Marketing Specialist with hands-on experience in the education or e-learning industry. The selected candidate will be responsible for driving user acquisition, improving course enrollments, and optimizing the full digital customer journey — all while working remotely from Egypt.
Key Responsibilities
Growth Strategy
Plan and execute growth strategies tailored to online educational platforms
Identify and address friction points in the course browsing and checkout experience
Conduct competitor research and implement proven digital tactics in the e-learning space
User Acquisition
Launch and manage SEO strategies, Google Ads, and paid social media campaigns
Create and distribute engaging educational content across channels
Build email marketing workflows to capture and nurture leads
Conversion Optimization
Optimize UX/UI flow to increase sign-ups and paid conversions
Conduct A/B tests and analyze user behavior via tools like Hotjar
Work with the design team to improve landing pages and course listings
Analytics & Reporting
Set and monitor KPIs (traffic, CTR, conversion rate, ROAS, etc.)
Build weekly performance reports and provide data-driven recommendations
Collaborate with other remote team members to align marketing goals
Qualifications
5+ years in digital/growth marketing, preferably in the education or e-learning sector
Strong knowledge of Google Analytics, Google Ads, Meta Ads, Hotjar, Mailchimp/HubSpot
Experience in SEO, content marketing, paid ads, and funnel optimization
Proven ability to work independently and deliver measurable results remotely
Strong communication skills in English (Arabic is a plus)