Job Overview:
We are looking for a skilled and data-driven SEO Specialist to join our digital marketing team. The ideal candidate will be responsible for improving our website rankings, increasing organic traffic, and maximizing ROI through search engine optimization best practices.
Key Responsibilities:
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- Conduct keyword research to guide content teams and inform strategies.
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- Perform ongoing SEO audits and implement on-page and off-page optimization.
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- Analyze and report on website performance using tools like Google Analytics, Search Console, and SEMrush/Ahrefs.
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- Optimize website content, landing pages, and paid search copy.
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- Collaborate with content creators to ensure SEO best practices are properly implemented.
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- Build and manage backlinks to improve domain authority and rankings.
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- Stay current with SEO trends, algorithm updates, and emerging tools/technologies.
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- Monitor and report on SEO performance metrics and adjust strategies as needed.
Requirements:
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- Proven experience as an SEO Specialist or similar role.
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- In-depth knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.).
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- Familiarity with website platforms such as WordPress, Shopify, or Magento.
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- Strong understanding of on-page, off-page, and technical SEO.
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- Ability to analyze data and provide evidence-based recommendations.
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- Excellent communication and organizational skills.
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- Experience with HTML, CSS, and JavaScript is a plus.